Group SalesGroup Event

Marketing and Sales Seminar

A group of youths playing a game

Marketing and Sales Seminar

May 22, 2026

Broaden your students’ horizons in the fields of Marketing & Sales. Students can see real-world marketing in action as they learn how Canada's Premier Amusement Park sells FUN to its guests. This education-packed day includes a special seminar from a Canada’s Wonderland Marketing & Sales professional. This program runs for 45 minutes, including a Q&A session, at the Canterbury Theatre. Afterwards, students can enjoy the park at their leisure!

Topics that are typically covered:

  • Target Audiences
  • Product Marketing
  • Advertising Strategies
  • Commercials and In-Park Marketing Strategies
  • Web Sales, Promotions, Sponsorships, Retail Programs
  • Booking & Selling in Group Sales
  • Overview of the Marketing & Sales Department and Various Positions

This program is extremely popular and sells out every year! We highly recommend you book your group as early as possible

Schedule (Schedule Subject to Change):

  • 10:30AM to 11:30AM - Seminar 1 & Q&A
  • 11:45AM to 12:45PM* - Seminar 2 & Q&A (* only if Seminar 1 hits capacity)

2026 Pricing:

  • Students: $33.00 + HST (includes park and program admission)
  • 1 complimentary admission ticket for every 15 purchased
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    Meal and Drink Options

    • Students enjoying a catered meal at an amusement park.

      Catered Meal

      Canada's Wonderland offers delicious meals created with students in mind. This is a great way for your group to eat together while enjoying an all‑you‑can-eat meal and unlimited fountain beverages.

    • Guests using a Coca-Cola freestyle machine at an amusement park.

      All Day Drinks

      All day long, guests just show their wristbands where Coca‑Cola® beverages are sold to get their fill of ice‑cold refreshment!

    • A chicken tender and fries basket.

      Premium All Day Dining

      With this meal plan, your students can get an entrée and a side or a snack every 90 minutes at participating park locations, plus unlimited fountain drinks (with refills every 15 minutes).

    • A hamburger with toppings and French fries.

      Single Meal Deal

      This is a meal voucher that includes an entrée, side and a drink and is valid at any of our participating in park locations.