Last Updated: January 1, 2023
Personal Information DisclosuresWhen we use the term “personal information” in these CA Disclosures, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. For the purposes of these CA Disclosures, personal information does not include:
- Publicly available information from government records.
- De-identified, aggregated or anonymized information that is maintained in a form that is not capable of being associated with or linked to you.
Information excluded from the CCPA’s scope, such as:
- Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;
- Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.
- Information relating to our job applicants, employees, contractors and other personnel of Six Flags, which is not governed by these CA Disclosures.
|Category of Personal Information Collected
|Categories of Sources
|Name, address, phone number, email address, date of birth, passport or other government identification information, driver’s license information, account information, membership or season pass ID, or other similar identifiers.
|California Customer Records (Cal. Civ. Code § 1798.80(e))
|Debit card information, credit card information, bank account information or other payment or financial information.
|Protected classification characteristics under California or federal law
|Age (40 years or older), race, color, citizenship, marital status, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions) or veteran or military status.
|Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
|Browsing history, search history, information on interaction with website or app, device information, log, and analytics data.
|Information about your physical location or movement, including your IP address and GPS (e.g. latitude and/or longitude).
|Audio, electronic, visual or similar information, such as pictures and videos of you.
|Current or past job history including the business or organization you represent, your title with that business or organization and information relating to your role with the business or organization.
|Information reflecting preferences, characteristics, behavior, and attitudes, abilities, including information generated from your use of our websites and app reflecting your preferences.
Purposes for Collecting Personal InformationWe may use or disclose the personal information we collect about you for one or more of the following purposes:
- To fulfill or meet the reason you provided the information, such as to create your account, process your transaction or respond to your inquiry.
- To communicate with you, including via email, text message, push notification and/or telephone calls.
- To operate, maintain, and provide to you the features and functionality of our services.
- To market to you, including through email, direct mail, phone or text message.
- To personalize your experience and to deliver custom content and product and service offerings relevant to your interests, including targeted offers and ads through our websites, Apps, third party sites, or on other devices you may use.
- To improve our products and services and to improve our website.
- To recognize you and remember your information when you return to our websites and services.
- For testing, training, research, analysis, and product development, including to develop and improve our services.
- To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- To evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.
- Our service providers: We engage a number of service providers that perform business or operational services for us or on our behalf, such as website hosting, infrastructure provisioning, IT services, customer service, email delivery services, marketing and advertising services, and other similar services, subject to contractual terms restricting the collection, use and disclosure of your personal information for any other commercial purpose.
- Third parties at your request. We share your personal information with third parties with your consent or at your direction.
- Businesses as needed to provide services. We may share personal information with businesses you engage with through our services, or as needed to fulfil your request or transaction, including, for example, payment processing services.
- Security providers. We may share your personal information with security providers, for example, to detect, prevent, or otherwise address actual or suspected fraud, harassment, security or technical issues, violations of any law, rule, regulation or the policies of Six Flags.
- Business partners. We may disclose personal information to businesses with whom we partner to provide contests, joint promotional activities or co-branded services, and such disclosure is necessary to fulfil your request or application.
- Other third parties. From time to time, we may disclose your personal information to third parties or service providers who use this information to market to you, to perform analytics and conduct research, or for other purposes, in accordance with their own privacy policies and terms.
- Ad networks and advertising partners. We work with ad networks and advertising partners to deliver advertising and personalized content to you on our services, on other sites and services you may use, and across other devices you may use. These parties may collect information directly from your browser or device when you visit our services through cookies or other tracking technologies. This information is used to provide and inform targeted advertising, as well as to provide advertising-related services such as reporting, attribution, analytics and market research;
- Analytics providers. We work with analytics providers to better understand the demographics of our users and visitors, and to personalize, enhance and improve our services.
- Social networks. We may disclose personal information, such as a unique identifier, hashed email address, or information automatically collected through tracking technologies, to social networks for the purpose of displaying personalized advertising and content on those social networks.
- Law enforcement and third parties pursuant to legal request. From time to time, we may disclose personal information as reasonably necessary to respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
- Third parties in the context of a corporate transaction. We may disclose personal information as reasonably necessary to evaluate, negotiate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Six Flags’ assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Six Flags about consumers is among the assets transferred or is otherwise relevant to the evaluation, negotiation or conduct of the transaction.
- All of the categories of personal information we collect explained in the table above.
- Commercial Information
- Internet / Network Information
Your California Privacy RightsAs a California resident, you may be able to exercise the following rights in relation to the personal information about you that we have collected (subject to certain limitations at law):
|Right to Know
You have the right to request any or all of the following information relating to your personal information we have collected and used in the last 12 months, upon verification of your identity:
|Right to Request Correction
Right to Request Deletion
|You have the right to request in certain circumstances that we correct personal information that we have collected about you.
You have the right to request the deletion of personal information we have collected from you, subject to certain exceptions.
You have the right to direct us not to sell or share personal information we have collected about you to third parties now or in the future. Your right to opt out does not apply to our disclosure of personal information to service providers.
|Right to Opt Out of Personal Information Sales and Sharing
|You have the right to direct us not to sell personal information we have collected about you to third parties now or in the future. If you are under the age of 16, you have the right to opt in, or to have a parent or guardian opt in on your behalf, to such sales.
|Right to Non-Discrimination
|You have the right not to receive discriminatory treatment for exercising these rights. However, please note that if the exercise of these rights limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our products and services or engage with you in the same manner.
|“Shine the Light”
|California residents that have an established business relationship with us have rights to know how their information is disclosed to third parties for their direct marketing purposes under California’s “Shine the Light” law (Civ. Code § 1798.83).
How to Exercise Your California Consumer Rights
To Exercise Your Right to Know, Right to Correct, or Right to DeletionTo exercise your Right to Know, Right to Correct, and/or your Right to Deletion, please submit a request by:
- Filling out our California Resident Rights Request Form, or
- Calling (833) 316-0113.