March 6, 2007

Six Flags, Sara Lee Food & Beverage and Sara Lee foodservice announce multi-year sponsorship and marketing alliance.

New York, NY - Six Flags, Inc. [NYSE: SIX] announced today a multi-year sponsorship and marketing alliance with Sara Lee Food & Beverage and Sara Lee Foodservice, divisions of Sara Lee Sara Lee Corporation [NYSE: SLE] under which the two divisions will become a Six Flags Corporate Alliance Partner and Sara Lee's Ball Park brand will become the Official Hot Dog of Six Flags.  In addition, Sara Lee Food & Beverage and Six Flags will collaborate on co-branded marketing initiatives both in-park and on grocers' shelves.   

The agreement makes Ball Park hot dogs available in all US Six Flags parks for the first time.  It also enables a number of other joint promotional initiatives, which include sponsorship of Six Flags Spring Break Events in nine parks, Six Flags offers and sweepstakes promotions featured on-pack on Sara Lee retail products, and online advertising through SixFlags.com and Ballpark.com. 

"Our agreement with Sara Lee ushers another well known consumer brand into Six Flags parks and strengthens our attendance prospects given Sara Lee's marketing reach," said Mark Shapiro. "Ball Park offers more than simply a great product - it's a popular brand name that resonates with our guests and will drive high margin hot dog sales." 

"At Sara Lee, we want to be where our consumers are.  With its millions of visitors every year, Six Flags provides us with a great opportunity to make our products even more readily available to consumers across the country," said Steve Clapp, vice president, Ball Park brand.  "Beginning this spring, more people than ever can enjoy Ball Park while they're enjoying themselves at a Six Flags park." 

About Ball Park
The Ball Park brand was launched in 1957 in response to a request from the owner of the Detroit Tigers baseball team. The Ball Park frank was such a success, it was expanded nationally. Today, Ball Park products can be found in supermarkets, convenience stores and a variety of baseball parks - including Detroit's Comerica Park. For more information, visit www.ballparkfranks.com.


About Sara Lee Food & Beverage
Sara Lee Food & Beverage is the North American retail food division of Sara Lee Corporation (NYSE:SLE).  Based in Downers Grove, Ill., Sara Lee Food & Beverage develops and markets many of the world's favorite high-quality baked goods, packaged meats and coffee.  Leading brands and products include Sara Lee fresh breads, frozen desserts and deli meats, Hillshire Farm lunch meats, Jimmy Dean sausage and breakfast foods, Ball Park franks and the Senseo single-serve premium coffee system.

About Sara Lee Foodservice
Based in Downers Grove, Ill., Sara Lee Foodservice is a leading supplier of coffee, tea, meat and bakery solutions, providing value beyond its products to a broad base of foodservice operators throughout North America.  Sara Lee Foodservice generated sales of $2.2 billion in fiscal year 2006.

About Six Flags, Inc.
Six Flags, Inc., founded in 1961, is the world's largest regional theme park company.  Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX) headquartered in New York City.