January 17, 2008


 

New York, NY - Six Flags, Inc. (NYSE: SIX) has reached a supply and sponsorship ageement with Tyson Foods, Inc. (NYSE: TSN), the two companies announced today. 
     
Under the agreement, Tyson will become a Six Flags Corporate Alliance partner and Tyson chicken will become the Official Chicken of Six Flags.  In addition, the two companies will collaborate on a number of marketing and advertising initiatives. 
     
The agreement makes Tyson the exclusive chicken supplier for all U.S. Six Flags parks and includes exclusive product placement on menu boards wherever Tyson products are sold, in-park signage, billboards and additional high-impact messaging via the Six Flags Media Networks.      

"Moms trust Tyson products and they trust Six Flags," said Lou Koskovolis, Six Flags Executive Vice President of Corporate Alliances. "Millions of families come to our parks every summer expecting industry leading attractions and friendly guest service; now when they dine in our restaurants, they'll immediately identify the Tyson brand for its own superior qualities. We're delighted that Tyson recognizes the Six Flags platform as a unique opportunity to connect with their key consumers."

"We want to be where families live, work and play," said Randy Smith, Tyson Senior Vice President of
Food Service. "Six Flags entertains millions of visitors every year and now those visitors can experience the same Tyson chicken they cook at home for their families at a Six Flags theme park.  We're delighted to be partnering with a brand that resonates so strongly with Moms and kids."

About Six Flags Inc.
Six Flags, Inc. is the world's largest regional theme park company with 21 parks across the U.S., Mexico and Canada. Since 1961, Six Flags has provided world-class thrilling entertainment for millions of families.  Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX) headquartered in New York City. About Tyson Foods, Inc.


Tyson Foods, Inc. [NYSE: TSN], founded in 1935 with headquarters in Springdale, Arkansas, is the world's largest processor and marketer of chicken, beef, and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500.  The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves.  Tyson provides products and service to customers throughout the United States and more than 80 countries. The company has approximately 104,000 Team Members employed at more than 300 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.

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