2008 Season

Six Flags, Inc Announces New In-Park Network, Six Flags Media Networks

New York, NY-Six Flags Inc. (NYSE: SIX) announced today the launch of its new comprehensive media solution, Six Flags Media Networks.  Within this new platform, Six Flags will house all of its media touch points that go far and beyond that of traditional advertising. Six Flags Media Networks partner with local, regional and national advertising capabilities and includes: Six Flags Television, Six Flags Radio, Six Flags Print, Six Flags Outdoor, Six Flags Outdoor Spectacular, Six Flags Attraction Integration, Six Flags Experiential Marketing and Six Flags Online.

Six Flags Television:
Launching in March 2008, Six Flags Television will be the preeminent interactive outdoor television networks. As guests wait in queue lines, they will be presented with interactive entertainment and relevant content. Displayed on 45" plasma TVs, Six Flags Television allows guests to enjoy seamlessly integrated entertainment and promotions and will contain Bluetooth technology for instant downloads and exclusive music videos, text-n-win capabilities and ring tones.

Six Flags Radio: 
Six Flags Radio is broadcasted throughout all 21 Six Flags parks and will broadcast demographically and thematically-targeted content, commercials and announcements.

Six Flags Print:
Home to the Park Map & Guides and daily schedules, Six Flags Print will distribute over nine million pieces between April and October. This entity is one of the most heavily distributed publications during this time period.

Six Flags Outdoor:
Six Flags Outdoor is the newest in outdoor advertising. This arm of Six Flags Media Networks will include rotational signage, Cool Media Interactive Signage with Bluetooth capabilities. These signs are dispersed throughout each of our parks and will have the capability to illuminate and mist to cool you off on those hot days. 

Six Flags Outdoor Spectacular
Six Flags Outdoor Spectacular allows advertisers to display marquee advertising throughout our parks. This includes parking, maingate, ride and venue entranceway signage as well as in-park promotional displays that give advertisers in-park real estate to display their products.

Six Flags Attraction Integration:
This arm of Six Flags Media Networks allows advertisers to display signage on roller coasters, queue lines and water rides. Partners are able to take advantage of our unique park attractions and integrate them into their key advertising strategies.

Six Flags Experiential Marketing
This component provides advertisers the opportunity to engage in one-on-one interaction with guests. Examples of this form of marketing throughout its parks include the Wii Experience, a hand-on interactive gaming station for guest to enjoy their favorite Wii video games.

Six Flags Online
SixFlags.com reaches more than 34 million unique users on an annual basis. As part of the Six Flags Media Networks, advertisers will now have access to exclusive online promotional offerings, sweepstakes, banner media and streaming video commercials.

"Six Flags Media Networks now opens the door for Six Flags, Inc. to provide our guests with an even bigger and better experience when they walk through our park gates," said Lou Koskovolis, Executive VP, Corporate Alliance and Sponsorship, "This interactive network also provides a stellar platform for advertisers to reach a captive audience and promote relevant products and gives us the opportunity to communicate, educate and entertain our guests."