March 21, 2007
Six Flags will open Johnny Rockets locations in parks, Johnny Rockets will pay annual sponsorship fee and companies will collaborate on national marketing initiatives .
NEW YORK- Six Flags (NYSE: SIX) and Johnny Rockets today announced a multi-year strategic relationship under which Johnny Rockets will become a Six Flags Corporate Alliance Partner and pay Six Flags an annual sponsorship fee; Six Flags will open and operate Johnny Rockets locations throughout its parks; and the companies will collaborate on marketing and promotional initiatives at all 200+ Johnny Rockets restaurant locations around the country.
Under this new agreement, Six Flags will open twenty-six Johnny Rockets locations in its parks over the next three years, with the first six opening this year at parks in Chicago, Dallas, Los Angeles, New Jersey, San Antonio and St. Louis. Six Flags and Johnny Rockets will also implement a number of co-marketing offers in the next several years aimed at driving Six Flags attendance, including:
- Six Flags on-table flip chart advertising at all Johnny Rockets restaurants nationwide;
- Six Flags coupons offered with every restaurant receipt for admission savings at any U.S-based Six Flags park;
- Six Flags branding of the Johnny Rockets kids' activity menu;
- Six Flags-branded check presenters at all Johnny Rockets restaurants;
- Website and email advertising;
- A special Six Flags-branded milkshake, available in-park and at all Johnny Rockets locations.
"Our agreement with Johnny Rockets will enhance the in-park experience for our guests by adding another popular franchise offering that delivers not only classic American food, but old-fashioned family entertainment," said Mark Shapiro, Six Flags President and CEO. "We believe this will in turn drive both greater in-park spending and increased guest satisfaction."
About Six Flags, Inc:
Six Flags, Inc. is the world's largest regional theme park company. Founded in 1961, Six Flags celebrated its 45th Anniversary in 2006. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX) headquartered in New York City.
