September 22, 2008

"Save A Cockroach… Eat Another Creepy Crawler"

Six Flags Kicks off SNICKERS® Fright Fest with a New Twist

Halloween is fright around the corner and Six Flags [NYSE:SIX] is serving up “Thrills by Day,
Chills by Night” for its 2008 annual Halloween event - Fright Fest presented by SNICKERS®, taking place weekends October 3 through November 2.

For the past two years, Six Flags parks have offered guests the opportunity to win front-of-the-line access, season passes and other great prizes by eating a 3-inch long, hissing Madagascar cockroach. This year, Six Flags has launched a new campaign and is inviting Fright Fest fans from around the country to join in and Save A Cockroach…Eat Another Creepy Crawler!

"The cockroach promotion has been extremely popular with many of our guests that revel in both the Halloween spirit and the haunted fun of Fright Fest,” said Dan Weinberg, Six Flags Vice President of Entertainment. “While we're evolving the promotion and no longer going to include the cockroaches themselves, we didn't think it was fair to neglect their friends."

Guests who dare can spin the Wheel of Fright for a chance to test their limits by ingesting other creepy crawlers like superworms, larvae, caterpillars, cicadas, night crawlers, crickets and grasshoppers. Those who rise to the challenge will once again win front-of-the-line access on some of Six Flags' most popular rides as well as gas gift cards and season passes.

For guests who may not have an appetite for crunchy creepy crawlers, Six Flags has a variety of activities to ensure Halloween fun for all ages. Younger guests will enjoy a host of Halloween-themed attractions, events and kid-friendly activities like costume contests, scare-free Trick-or-Treat trails, face painting and fun shows created just for them. When the sun goes down, Six Flags turns up the fear factor as fog fills the air and parks are overflowing with a full slate of new shows, haunted houses, roaming zombies and the scariest clowns on the planet. Exclusively for Fright Fest, guests can experience some of their favorite coasters like never before…in the dark, backwards!

New for 2008, Six Flags and SNICKERS® are bringing the thrills and chills of Fright Fest to someone's home with the “Ultimate Trick-or-Treat Destination Sweepstakes.” Six Flags will bring Fright Fest to one grand prize winner's home this Halloween night, with the decorations, scares and SNICKERS from
Mars Snackfood US. The grand prize includes: Fright Fest branded-decorations for the outside of the winner's home, up to four of Fright Fests' authentic ghouls, monsters or goblins, plus 250 Fright Fest Admission tickets for Halloween and candy for trick-or-treaters on Halloween, courtesy of Mars Snackfood US.

For more information on 2008 Six Flags Fright Fest and park schedule of events, log onto www.sixflags.com.

About Six Flags, Inc.
Six Flags, Inc. is the world's largest regional theme park company with 20 parks across the
United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting-edge, record-shattering roller coasters and appointment programming and special events such as the weekly Summer Concert Series, Fright Fest and Holiday in the Park.
Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics—families, teens, tweens and thrill seekers alike—with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly-traded corporation (NYSE:SIX) headquartered in New York City.

About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than
$7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J.,
Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE® Brand Chocolate, M&M'S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit www.mars.com.