July 8, 2009

Six Flags Announces New Partnership with Miracle Whip® Brand

Six Flags, Inc. (OTC Bulletin Board: SIXFQ), the world's largest regional theme park company, announced today a new partnership with Kraft Foods' Miracle Whip® brand. The companies will collaborate on a co-branded marketing initiative designed to reach consumers through multiple platforms and marketing touch points including grocers' shelves, digital media and targeted in-park signage at key rides and attractions.

This summer, Six Flags will feature a specially-themed and branded sandwich—Miracle Whip
Roller Roaster—be sold at select food service locations at each domestic park and accompanied by custom signage and Miracle Whip branding.

Additionally, the partnership includes a national on-pack retail promotion for over 20 million 32 oz. jars of Miracle Whip offering consumers a discount admission coupon to all domestic Six Flags Theme Parks.

“With the addition of Miracle Whip to our stable of partners, Six Flags Media Networks continues to work with best-in-class brands that cohesively and seamlessly fit into the theme park environment,”
said Jeff Portugal, Six Flags VP of Corporate Alliances. “This multi-platform initiative illustrates the myriad of benefits available when associating with the world leader in thrills. Six Flags provides a dynamic and uniquely interactive setting to drives sales and increase brand awareness and loyalty.”

About Six Flags:
Six Flags, Inc. is a publicly-traded corporation headquartered in New York City and is the world's largest regional theme park company with 20 parks across the United States, Mexico and Canada.