September 3, 2008

Mars Snackfood U.S. Named the "Official Candy" Of Six Flags Theme Parks

Company Expands Partnership with Six Flags

Mars Snackfood US and Six Flags, Inc. (NYSE:SIX) announced today a major expansion of an existing sponsorship agreement, naming the manufacturer's products as the "Official Candy" and the "Official
Ice Cream Premium Novelty" for all Six Flags Theme Parks in the country.  During the five-year agreement, Mars Snackfood US will have exclusive marketing rights for all pre-packaged candy (both sugar and chocolate-based) for in-market promotion and in-park advertising on the Six Flags Media Networks.

"Now families can enjoy their favorite Mars brands while creating special memories at these fantastic theme parks," said Todd Lachman, president of Mars Snackfood US. "We are thrilled to greatly expand our partnership with such a strong organization like Six Flags."

"This expansion of our relationship with a valued partner and trusted brand like Mars speaks volumes," said Mark Shapiro, Six Flags President and CEO.  "Our parks are delivering affordable, family-friendly entertainment that's resonating with consumers in today's challenging economy, and companies like Mars clearly recognize the value and unique experiential marketing vehicles that are available inside
our gates."

As part of the agreement, Mars Snackfood US will be named the presenting sponsor for Six Flags' branded Halloween event - SNICKERS® Fright Fest -- and for Six Flags Festival Latino events at participating parks.  Each event will include sampling opportunities and full promotional support
including a nationwide SNICKERS® Fright Fest sweepstakes.

Maintaining its STARBURST® title sponsorship of all Tornado Water Rides and Splash Zones, Mars Snackfood US also will sponsor two Thrill Rides in each theme park.  In addition, the STARBURST® Concert Series, which includes VIP STARBURST® Seating and a national promotion where the winners have meet-and-greets with artists, will continue at multiple parks.

The sponsorship will provide Mars Snackfood US with tremendous brand exposure, including signage
in the parks, retail promotion and co-marketing benefits, in-park sales of confections and ice cream products and the opportunity to sell licensed M&M'S® Branded merchandise in three Six Flags
Theme Parks.

About Six Flags, Inc.
Six Flags, Inc. is the world's largest regional theme park company with 20 parks across the United States, Mexico and Canada.  Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting-edge, record-shattering roller coasters and appointment programming and special events such as the weekly Summer Concert Series, Fright Fest and Holiday in the Park. 
Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics - families, teens, tweens and thrill seekers alike - with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine.  Six Flags, Inc. is a publicly-traded corporation (NYSE:SIX) headquartered in New York City

About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than
$7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J.,
Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE® Brand Chocolate, M&M'S® Brand, MILKY WAY® Brand,
SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats.
Please visit www.mars.com.