April 27, 2009
Six Flags Great Escape Announces Marketing
and Sponsorship Alliance with Jack Link's Beef Jerky
Jack Link's named Official Sponsor of the All New
Sasquatch Drop Tower
Six Flags Great Escape announced today a partnership making Jack Link's Beef Jerky the official sponsor of Sasquatch, the park's exciting new drop ride opening May 9, 2009. This partnership will enhance the guest experience by providing up close interaction with Sasquatch, Jack Link's beloved brand icon and star of its Messin' With Sasquatch advertising campaign.
“The Sasquatch ride, towering at 19 stories, has already become an iconic symbol for this park,” said Don McCoy, Six Flags Great Escape Park President. “We are pleased to partner with Jack Link's Beef Jerky and their Sasquatch character to provide yet another powerful component to this new attraction.”
Jack Link's will be the sole presenting sponsor of Sasquatch. As part of the agreement, Six Flags and Jack Link's will collaborate on a number of co-branded marketing initiatives at The Great Escape via Six Flags Media Networks. These cross-promotional initiatives include Web site presence, in-park signage and media on Six Flags Television Network. Appearances by Jack Link's Mobile Marketing Tour will offer guests product samples and giveaways. In addition, select Jack Link's meat snacks will be available for sale at The Great Escape and several other Six Flags locations.
”Six Flags, Jack Link's and the Messin' With Sasquatch campaign all appeal to the same people — thrill- and fun-seeking adventurous spirits,” said Jeff LeFever, director of marketing, Jack Link's Beef Jerky. “Sasquatch - presented by Jack Link's is the ultimate theme park attraction with the same untamed spirit that embodies the Jack Link's brand. Being part of this exhilarating ride is just one more way Jack Link's is helping people to Feed Their Wild Side.”
Jack Link's sells more than 100 premium meat snack products in more than 40 countries and is today's No. 1 brand of beef jerky. Since its inception in 2006, Jack Link's popular Messin' With Sasquatch advertising campaign has achieved nearly cult-like status. The commercials feature pranksters playing sophomoric pranks on an unsuspecting Sasquatch.
About Six Flags, Inc.
Six Flags, Inc. is the world's largest regional theme park company with 20 parks across the United States, Mexico and Canada, and soon will be expanding beyond North America with destinations in Dubai and Qatar. Since 1961, hundreds of millions of families have trusted Six Flags to combine friendly-clean-fast-safe service with affordable, value-packed thrills, record-shattering roller coasters and special events like the Summer Concert Series, Fright Fest and Holiday in the Park. Six Flags' wide array of entertainment options reaches all demographics — families, teens, tweens and thrill seekers alike — featuring themed attractions based on skateboarding legend Tony Hawk, the ultimate daredevil Evel Knievel, movie franchises The Dark Knight and The Mummy; as well as world-renowned, kid-friendly brands including Looney Tunes, The Wiggles and Thomas the Tank Engine.
Six Flags continues to develop new avenues for growth, acquiring ownership and management of Dick Clark Productions, producer of such perennial television hits as the American Music Awards, the Golden Globe Awards, the Academy of Country Music Awards, Dick Clark's New Year's Rockin' Eve and So You Think You Can Dance. Six Flags, Inc. is a publicly-traded corporation (NYSE:SIX) headquartered in New York City.
Jack Link's Beef Jerky - Feed Your Wild Side.
Headquartered in Minong, Wis., Jack Link's is the No. 1 U.S. meat snack brand and fastest growing meat snack manufacturer worldwide. The Jack Link's brand represents a heritage of quality and consumer trust. Check out www.JackLinks.com for more information on the Jack Link's brand.
